Why Three Authors?

Collaboration brought you Revolutionary Conversations™

Occasionally, we’ve been asked why three authors for one book. Interestingly, it’s a question I’ve asked myself many times. In the beginning, some 30 years ago, Gloria Axelrod Goforth and I tried several times to produce a book and I’ve attempted to go it alone at least once. We were unsuccessful with our efforts to create a book, but we continued to use the S.H.A.R.E. ™ Tools with clients, colleagues and friends, learning along the way and building a deeper understanding of how conversations work. The book seemed to come together on its own time as the right people were pulled into the circle of collaboration to make it a reality.

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Engagement & Revolutionary Conversations™

Businesses today are focused on “engagement” whether they know it or not. Every business wants its customers/clients to be involved in very special and successful ways. Every business wants customers to keep that business top of mind and to appreciate the value-adds that the business brings to the table. In essence, whether through an overt or a less focused approach, businesses want good relationships with customers. They want them engaged.

The same goes for the team members, and rightfully so. Gallup has identified that disengaged and marginally involved personnel cost the American business community between $400 and $500 billion annually. Something like 70% of the workforce is not totally engaged with the business. That’s almost a built-in inefficiency factor. And that means that engagement has to be item #1 or #2 on any business’s strategic to-do list.

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Coming Alongside - Engaging Others Like it Really Matters

There is a lot of talk in the business community about how the lack of engaged team members is creating unacceptable levels of inefficiency, lost profits, negativity, reduced creativity, and low morale. According to Gallup, lack of engaged team members creates a loss of close to $500 billion annually in the US. That’s a substantial amount, and I imagine that the intangible costs are even higher.

 

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THE WISDOM OF COLLABORATION

As the owner of a public relations firm and the president of a non-governmental organization (NGO), I’m constantly working with the leaders of our Santa Barbara, California community. One thing stands out consistently: we all find ourselves reaching out for answers, information, and resources for situations that can almost be described as impossible.

As I talk to business owners, heads of other non-profits, elected officials, and people on the street, it seems clear that a new approach to our challenges is essential. We know that meaningful economic and social change is in order. But how do we address these challenges as opportunities with a new sense of enthusiasm and the confidence that something positive can happen and solutions will appear?

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Collaboration to the Rescue

“Collaboration to the Rescue”
(Being on the Same Page Can Make the Difference Between Success and Failure)

I'd guess that each of us, deep down, understands that a collaborative process has a great deal to offer. When we watch football, soccer, and other team sports, we know that while there are a few superstars. the team wins because of the ensemble, not the just the key players. The same goes for most areas of our lives, but business is especially important because success in business says a lot about who we are, as well as driving our own and our loved ones’ well-being.

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